Is Focus in Digital Marketing Possible? Yes it is. While there may be many options when it comes to marketing your business online that it’s easy and its likely you’ll feel overwhelmed you must start somewhere. How? here’s a brief informal guide.
One simple way to get started is to find out where your colleagues ( that’s the nice way you refer to your competitors) are and where they are seeing the most success online. This will give you an indication of what to focus on. Here is a useful link on 10 Ways to Research your competitors.
Now, with that information: choose 2 or 3 channels. For example Facebook, Twitter or LinkedIn, or Blogging, and here comes the good part for 90 – 180 days ( 3 – 6 months) build up your content and your strategic plan.
In social media its all about having clarity and a set defined number of goals. Here is a great Forbes Article called:
The link is more about a story of a person who started with $600 from a leftover check. Its more inspiration in getting you to where you can be.
I’ll tell you with all honesty, the process of getting started is fraught with many problems and difficulties. The hardest part is to get started.
What I’ve outlined above is what I’m doing here at WebTeam HQ. I am sharing my expertise and knowledge and making a valuable contribution to the online world. Are there doubts? Are there times when It feels that its all in vain? Oh yeah! Inside of me I feel that this tactic will not work, or that I could be doing 100 other things – To which I reply with a “STOP IT :D”’
The results come to those who push and grow beyond their limitations. There is what we think we know, and then there is the entire world yet to see. My company is fledgling and starting off, in the realm of Social Media. I will show just how much can be accomplished with persistent thought and determination as well as the will to achieve success online. That is a driving vision for what we are doing.
We are here to make the lives of our friends, you the creatives the dreamers and the business people who want to make a better world online their experience. I have much to share as well as the others in our company, and the only way to get that message across is by writing and getting the exposure it requires.
Will you start to see results? How long, when? Why?Those are questions I’m unable to answer. However I can share with you how we’re getting those results.
Remember, You are creating a machine and a system to grow your business. You are generating value. You will begin to see results that bring about a measurable change for your business. Will this require time? Yes, will it require effort? Yes. Do it.
I’ve spent much time reading the “best ways to create a strategy”, honestly being consistent and outputting worthy information will take the day anyday.
Resources and Takeways to help you get started:
What is the Ideal Length of a post? http://thewritepractice.com/blog-post-length/
Here are some takeways:
- 75-300 words. These are the short posts. They are best for generating discussion. They rarely get many shares on social media, and they’re horrible for SEO, but if you want a lot of comments, write short posts!That’s also if you already have an audience you can work with.
- 300-600 words. The standard blogging length, recommended by many “expert” bloggers. This length is a good balance and middle-ground for social shares and comments. Too short to gain much authority or search engine-love. Aww how sad 🙁
- 750 words. This is the standard length for professional journalism, especially newspapers. I find that it’s pretty good for getting links from other bloggers and shares on social media.
- 1000-1500 words. You’ll get fewer comments at this length but a lot more shares on social media, especially if you’ve followed the advice above and written a post that actually solves someone’s problem. That being said, I’ve written posts this long and gotten 100+ comments, so it really depends on the topic and your audience.
- 2,450 words. The highest ranking articles on Google are most often 2,450 words. If you want to rank well on search engines (and thus get thousands of new readers per month), this is the best length to write. However, make sure you write about a topic that people are actually searching for. It would be a shame two write a book-length blog post on a topic no one ever searches for!
To paraphrase the quote and citation from above: longer is usually better for social shares and SEO whereas shorter is usually better for getting more comments.
This is only one strategy of how to write Blog Posts. In our content calendar we will be presenting much more information. There is much to talk about, but we’re only hitting the surface.
What do you do to get your content out? Please share your story below. Looking forward to learn more about how you handle #DigitalMarketing Overload.